Product designer and full-stack developer turning ambitious ideas into beautifully designed, scalable digital products.

DesignBuildGrowScale

One continuous process. One partner.

Not four services — four stages of the same product.

01 — Work

Selected Work

A selection of digital products, platforms and experiences I've helped bring to life.

Chuki

Product & AppLive
  • Product Design
  • Mobile App
  • Web

An AI food scanner that turns a packaged product into a plain-language health score. Designed for a decision made in three seconds, in a supermarket aisle.

1K+ downloads · 4.5★ from 44 reviews on Google Play

Chuki web product — landing page with the app's scan, score and nutrition screens, and the full page scroll

Chuki — AI Food Scanner

MyHotelio

Product & PlatformLive
  • UI/UX
  • SaaS
  • Hospitality

A hotel management system — rooms, rate plans, inventory, reservations — designed so an independent property can run it without training.

Replaces a spreadsheet, an inbox and a whiteboard with one console

MyHotelio hotel management system — room types dashboard with rate plans and inventory calendar, plus the mobile view

MyHotelio — Hotel Operations

Farmology

Mobile AppLive
  • UI/UX
  • Mobile
  • AgriTech

Crop guidance, soil health, weather and expert consultation for Indian farmers — designed to be read outdoors, in sunlight, by someone with one hand free.

50K+ downloads · 4.0★ from 398 reviews on Google Play

FARMOLOGY: Pragatisheel kisan on Google Play — agritech app with crop guide, soil health, weather, expert consultation and advisories

Farmology — AgriTech

Buudhi

Product & PlatformLive
  • Product Design
  • Full-Stack
  • Education

A learning platform for teachers, educators and parents — built as a system first, so new course formats slot in without a redesign.

Marketplace, live classes and certification on one pattern set

Buudhi online learning platform — course marketplace for teachers, educators and parents with categories, featured courses and live classes

Buudhi — Learning Platform

Mahakarshan

Website & BrandLive
  • Web Design
  • UI/UX
  • Positioning

A product-engineering studio, positioned against the entire agency category it did not want to be compared with.

Client states 13+ products launched across 4+ countries

Mahakarshan Technologies website — digital product engineering studio with strategy, product engineering, AI, cloud and venture studio services

Mahakarshan — Positioning

Ecstatic Explorers

Website & BrandLive
  • Web Design
  • Development
  • Travel

A travel operator's full catalogue, organised around the three different ways people actually start planning a trip: a place, a budget, or a mood.

4.9★ across 612 Google reviews, surfaced on the site

Ecstatic Explorers travel website — destination and package browsing, themed holidays, Google reviews and a live Instagram feed

Ecstatic Explorers — Travel

View All 17 Projects

15 live · 4 on Google Play · 2 concepts

02 — Sectors

Design is the craft.
The business is the brief.

Seventeen products across twelve industries. Every one of them started as a commercial problem — reach, conversion, retention, positioning — and only then became an interface.

01Four products

HealthTech & Wellness

Chuki web and app, Tanaya, RiteFood — nutrition, gynaecology and diet, all published and rated.

0250K+ downloads

AgriTech

Farmology — advisory, inputs and expert consultation for farmers on low-cost Android phones.

03Two platforms

LegalTech

Fylext and LegalMeet — practice automation, and legal documents made readable in a client’s own language.

04One platform

Hospitality

MyHotelio — rooms, rate plans, inventory and reservations in a single operator console.

05Two platforms

Education & Skilling

Buudhi and BCIPL — a course marketplace, and an admissions surface built to convert.

06Two websites

Travel & Real Estate

Ecstatic Explorers and Geethika Ensconsia — high-consideration purchases, sold on imagery and proof.

07Two projects

Recruitment & Careers

Lambda Recruitment and the Fyndr concept — matching people to work without a keyword search.

08Three projects

Technology, XR & Retail

Mahakarshan, Swapratim Roy and the Eleva concept — positioning, personal brand and storefront.

Browse by type

Product & Platform · Mobile Apps · Websites · Concepts

03 — Services

From first idea
to digital growth.

Four disciplines. One continuous engagement.

Creating intuitive digital products that people actually enjoy using.

  • UI/UX Design
  • Product Design
  • UX Research
  • User Flows
  • Wireframing
  • Design Systems
  • Web Design
  • Mobile App Design
  • SaaS Product Design
  • Prototyping

Turning thoughtful designs into fast, scalable digital products.

  • Modern Websites
  • Web Applications
  • SaaS Platforms
  • Front-End Development
  • Back-End Development
  • API Integration
  • Responsive Development
  • Product MVP Development

Building discoverability through SEO, GEO, AEO and strategic digital growth.

  • SEO
  • GEO
  • AEO
  • Content Strategy
  • Organic Growth
  • Conversion Strategy
  • Digital Presence
  • Growth Planning

Connecting product, technology and business decisions to create sustainable growth.

  • Product Strategy
  • Digital Transformation
  • Startup Consultation
  • MVP Strategy
  • Product-Market Positioning
  • Business Growth Strategy
  • Technology Consultation

04 — Process

How a project runs.

Five stages. Nothing handed off, nothing lost in translation.

  1. Stage 01

    Discover

    Understand the business, the users and the actual opportunity — before a single screen exists.

  2. Stage 02

    Design

    Transform ideas into thoughtful user experiences: flows, structure, interface, a system that holds.

  3. Stage 03

    Build

    Engineer it properly. Front-end, back-end, integrations — fast, accessible, maintainable.

  4. Stage 04

    Grow

    Improve visibility, conversion and reach through SEO, GEO, AEO and content structure.

  5. Stage 05

    Scale

    Use technology and strategy to support the next stage of the business, not just the launch.

05 — About

Designer by instinct.
Developer by craft.
Strategist by mindset.

Line-drawn portrait of Madhumita Maity
Madhumita MaityKolkata, India

I work across the whole life of a digital product — the research that shapes it, the interface that carries it, the code that ships it, and the strategy that makes it findable once it's live.

Most products don't fail because of one bad decision. They fail in the gaps between design, engineering and growth. I work in those gaps.

Focus
Product design, full-stack development, digital growth, product strategy
Based
Kolkata, India — working remotely worldwide
Design
Figma, design systems, prototyping, UX research
Build
React, JavaScript, HTML/CSS, REST APIs, Node

More about how I work

Product DesignUI/UXFull StackWeb AppsMobile AppsSEOGEOAEOProduct StrategyBusiness Consulting

06 — Stack

The tools
behind the work.

Designed in Figma, built in React, and shipped on the platforms clients already run on.

Tools are a means, not a position — the stack follows the product, not the other way around.

07 — Words

In their words.

Recommendations written on LinkedIn by people I've worked with.

Recently I got an opportunity to work with Madhumita. It was about a website designing project. The design that she prepared and delivered is outstanding. Her in depth knowledge of responsive HTML5 designing and CSS is credible. Apart from that, she is super nice to work with, always eager to help and support whenever needed. I strongly recommend Madhumita for web designing services. She is a valuable resource indeed. I wish her all the very best.

Swapratim RoyEnterprise Architecture & IT Strategy — AI Transformation & Automation

I had the pleasure of working with Madhumita on redesigning the UI/UX for Chukiapp, and it was an incredible experience. She brings a lot of expertise in UI design and ensures that every detail is handled with care and delivered on time. If you're looking for someone hardworking with great skills, I highly recommend her. She’s been a valuable asset to my company and is a genuinely kind person. I'm grateful to have worked with her, and I wish her all the best in the future!

Murli Singh RajpurohitFounder | Senior Product Manager | B2B SaaS & Consumer Tech | AWS Certified

I had the opportunity to work with Madhumita and it was a great experience throughout. She is an extremely smart full stack developer who understands requirements very quickly always delivers work with complete ownership. Along with strong technical skills, she also has very good product knowledge and understands the bigger picture instead of just focusing on code. She is proactive, quick to learn, and someone you can rely on for getting things done efficiently. Would definitely recommend her to any team looking for a talented and sincere developer.

Abhishek GoelEntrepreneur | Mentor | Viral Websites Expert

Every quote is published on LinkedIn under the writer's own name.

Read them on LinkedIn

08 — Why

One partner.
Multiple perspectives.

  • 01Design thinking
  • 02Engineering understanding
  • 03Growth strategy
  • 04Business perspective

Instead of coordinating separate designers, developers and strategists — and absorbing the cost of everything lost between them — you get one person who understands how all four influence each other, and makes decisions with all four in view.

09 — Sessions

Book an hour,
not a quarter.

Fixed-scope sessions, booked on Topmate — for when you need a decision, not an engagement.

Book on Topmate

Session length, pricing and availability are all on Topmate.

10 — Next

Have an idea?
Let's make it real.