How a project runs.

Before a screen exists: what the business needs this product to do, who it's for, what's already been tried, and where the real opportunity is. Enough to scope the rest of the work honestly — you leave with a plan and a fixed number whether or not you continue.

• →A written problem statement and success criteria
• →User and competitive research
• →A scoped, sequenced plan with a fixed price

Flows and structure first, interface second. The content model, the navigation, the states — then the visual design as a consequence of that, and a system the team can extend without redrawing everything.

• →Information architecture and key user flows
• →Interface design across the core screens
• →A design system: tokens, components, patterns, states
• →A prototype for the flows worth testing first

Front-end in React and Next.js, component-accurate to the design because the same person drew it. Back-end and integrations as the project needs. Fast, accessible, and readable for the next developer.

• →Production front-end build
• →Component library and design tokens in code
• →Back-end and API integration where in scope
• →A deployment, and documentation a next developer can read

Discoverability built in, not bolted on: semantic structure, structured data and content architecture that traditional search, generative engines and answer engines all reward — plus the conversion path once people arrive.

• →Technical SEO: semantics, structured data, performance
• →GEO / AEO: content structured to be quoted and cited
• →A conversion review of the key journeys

Using technology and strategy to support the next stage of the business, not just the launch. What to measure, what to build next, and where an early technology choice is about to become a constraint.

• →A post-launch measurement plan
• →A prioritised roadmap for the next build
• →Advisory on the retainer or the next engagement