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CrayonLyf

Social & CreativeLive

Social content for an AI-powered parenting app — warm, simple, made to be watched in seconds.

Visit crayonlyf.com

Role

Graphic designer, creative designer (social media)

Disciplines

Graphic Design / Social Media / Video

Type

Client work

Sector

Parenting & family — consumer app

CrayonLyf social creative — a tired, smiling mother holding her baby beside the CrayonLyf app welcome screen, with a Bengali headline about vaccines, milk, sleep and play

The problem

A new parenting app has to explain itself to busy parents who scroll past anything that feels like an advert. Features like meal tracking, screen-time tracking and planning are easy to list and hard to make anyone stop for.

The solution

Short, vertical, friendly content: one idea per piece, a recognisable CrayonLyf look built from soft colour and hand-drawn warmth, and parenting tips and everyday moments leading with the app second.

The result

A steady run of social content on the CrayonLyf channels — on YouTube alone, videos published between September and November 2026, including Shorts and a longer film. Reach and engagement numbers are not stated here because they are not mine to publish.

01

Overview

CrayonLyf is an AI-powered parenting companion — “A little more love” — from CuddlyDuddly Private Limited, for parents from pregnancy through childhood. I worked on its social media as a graphic and creative designer.

02

Context

The brand speaks to parents in a warm, supportive voice, so the content had to look and feel the same: family moments, simple illustration, and one clear message per piece, including Bengali-language content for a regional audience.

03

Challenge

Parents give a post a second or two. Each video and graphic had to land its point, feel on-brand and stay useful rather than promotional — across several formats and channels.

04

Approach

Design for the vertical screen first. Keep type large and short, use colour to separate topics (tips, tools, seasonal moments such as Children’s Day), and keep the CrayonLyf wordmark and illustration style consistent so the feed reads as one voice.

05

What I did

  • 01Social media graphics and video thumbnails for the CrayonLyf channels
  • 02Short vertical videos (YouTube Shorts) on parenting tips and app features
  • 03A longer brand film, “Organizing the Little Things that Matter with CrayonLyf”
  • 04Seasonal and topical creative, including a Children’s Day piece
  • 05Bengali-language content alongside English

See it on social

YouTube Instagram Facebook LinkedIn

Live

See it working.

This project is live. The best version of any case study is the product itself.

crayonlyf.com

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